|
Consumer Education Campaign
|
Student Public Service Announcement Contest Winners
The Iowa Department of Natural Resources congratulates the winners of our Student Public Service Announcement Contest:
Television Category:
1st place - Joe Boyle, Scott Community College
2nd place - Maurita Gholston & Joseph Kuefler, Buena Vista University
3rd place - Joe Boyle, Scott Community College
|
Radio Category:
1st place - Adam Christensen, Iowa Western Community College
2nd place - Nick Archer, Iowa Western Community College
3rd place - Mawounedalo Mawussi, Iowa Western Community College
Honorable mention - Shawn Rodgers, Drake University
Student Public Service Announcement Contest
The Iowa Department of Natural Resources is hosting a public service announcement (PSA) contest to find three television and three radio 30-second ads to be aired
across the state of Iowa. The state’s “Retire Your Tires: Leave the Old When Buying New” campaign aims to increase the percentage of customers leaving their old tires
at the dealership when purchasing new tires and decrease the number of illegally dumped tires. An estimated 1-out-of-5 Iowans still take their scrap tires with them
when purchasing new tires. The campaign’s primary target audience is rural and urban males, ages 25-54. The secondary target audience is rural and urban males and
females, ages 18-35, who are consumers of tires.
All submissions deadlines to be announced.
Campaign Objective:
Our main objectives are to increase the percentage of customers leaving their tires at the dealership when they purchase new tires,
increase the number of tires collected by registered tire haulers, and decrease the number of illegally dumped tires. An estimated 1-out-of-5
Iowans still take their scrap tires with them when purchasing new tires.
See survey results
Our main message to consumers will be to leave their tires at the dealership. The main message will be delivered to consumers at the point of purchase,
Iowa tire dealerships, by showing them the benefits of leaving old tires at the dealership and promoting old tires as a resource for Iowa businesses and communities.
The educational approaches that will be used include posters, window clings, oil change reminder clings, billboards, radio events and prize drawings.
Samples of many of these tools are available below.
Our primary target audience is rural and urban males, ages 25-54, who are the primary consumers of tires. Our secondary target audience is rural and urban males and
females, ages 18-35, who are consumers of tires.
How To Participate:
If you are a tire dealer and would like to participate in the "Leave the old when buying new - Retire Your Tires" campaign, please contact the
Department of Natural Resources at 515-281-8176 or e-mail Bill Blum at Bill.Blum@dnr.iowa.gov.
Campaign Materials:
- Governor Vilsack Proclamation
- Poster- "Leave the old When buying new - Retire Your Tires"
- Window Cling - "Leave the old When buying new - Retire Your Tires"
- Oil Change Reminder Cling
- Billboard
DNR Contact
Bill Blum
(515)281-8176
Bill.Blum@dnr.iowa.gov
| 
